How hard can it be to manage a miva store? Any miva ecommerce web site designer will do, right?
Think again.
Many Miva ecommerce web sites fail because they are designed by a professional graphics designer, but not
an expert in miva ecommerce design. Miva Merchant is a very powerful tool and must be used properly to help your business prosper. Here are some tips:
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Miva uses dynamic pages, meaning the pages are created on the spot whenever a user accesses the web site. Because of this, Google and other popular search engines may actually lower your ranking because dynamic Miva pages are not parsed as well as static pages. The solution? Ask your Miva ecommerce web site designer to create a static mirror copy of the web site.
- Having trouble with search engines? Advertise. Almost all Miva ecommerce web site designers must use advertising to make a store successful. Start with pay-per-click advertising with Google and Overture. Choose targeted words for specific products or product lines.
If your web site does well with Overture, try other pay-per-click services like BizRate.com, Shopping.com, and About.com.
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Be clear to your Miva ecommerce web site designer what your requirements are. Do you want to process your credit cards manually or automatically? Do you require downloadable products? How do you want to manage your invoices? Do you need to integrate Miva with any accounting tools? Each feature may require a module add-on tool. If one is not available for your requirement, your web site designer may wish to use a more robust shopping cart.
Questions? Call us at 1-800-650-8785 or e-mail us
to find out how we can build you a successful Miva ecommerce store.
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